Imagine you are standing in front of a grand buffet and everything on it is perfectly in line with what it means to saturate your taste buds. It’s not just a buffet — there is thought to it, you enter subliminally. That’s what is meant by a brilliant Reddit.
Sales funnels are no ordinary marketing tools. Consider them the GPS guides that navigate potential clients away from the murky bicycle roads of possibility and to the well paved road to purchase. It’s about guiding them seamlessly through a nurturing process – a exhilarating journey through your brand’s offerings.
Would you remember in your youth following a breadcrumb trail in anticipation that there would be candy at the end? The same can be said for sales funnels, conversions are your sweets, and you have to leave your breadcrumbs (i.e., engaging nudges, compelling CTAs, insightful content) in place. Building these avenues requires a blend of strategic thinking and creative flair.
Between goes a buddy of mine who set up an online store not too long ago, enthusiastic yet perplexed by scarce consumer responses. My advice chimed in: “Buddy, you need a funnel!” It was like watching someone find fire. Rather than, just a few strategic tweaks and up he saw his project steer almost from just being cut adrift to profit central.
Picture your customer’s experience as an engrossing novel. They need to get glued and want to know the next chapter in your funnel. This will not work as a repetitive storyline. So you want your narrative to arouse, inspire and have gratifying denouement (a joyous purchase).
But wait, there’s more! One chapter is finalizing a sale. Relationships are also brought to fore by funnels. This was like the introduction of a party that blooms into a lifetime friend. Regular interactions, personal followups, perhaps even some post purchase note takes transactions from the transactional level to the level of a meaningful exchange.
Crafting a meaningful one is an act of Art and Science. It’s a combination of strategic planning, creative ingenuity, some psychology, and some of the flair of your brand. Like creating a gourmet eat: developing a funnel requires a lot of experiment, repeat and refine. Your funnel included, with practice, comes mastery.
Which brings us to, funnels are flexible. Sometimes today’s success will be tomorrow’s tweak. To stay on course you adapt with feedback, data and your approach continue to be adjusted. This is how an adult sailor adjusts to catch the perfect breeze.
The sales journey, shape it, it should be an experience. Your funnel must be engaging, stimulating and rewarding. It’s no wonder that almost anyone would love to have such an interesting piece in their business narrative.